LookerCenter

Blog

Guides, tips, and updates for e-commerce analytics.

Guide

How to Connect Shopify to Looker Studio in 3 Minutes

A step-by-step guide to connecting your Shopify store data to Google Looker Studio using the LookerCenter connector. No coding required.

Apr 10, 20264 min
Guide

Build a Meta Ads Dashboard That Actually Helps You Optimize

Stop wasting time in Ads Manager. Learn how to build a clean, automated Meta Ads reporting dashboard in Looker Studio.

Apr 8, 20266 min
Analytics

12 E-commerce KPIs You Should Track Weekly

From AOV to customer lifetime value — the essential metrics every Shopify store owner should monitor in their analytics dashboard.

Apr 5, 20268 min
Analytics

ROAS Explained: How to Calculate and Improve Your Return on Ad Spend

Understanding ROAS is crucial for profitable advertising. We break down the formula, benchmarks by industry, and optimization tactics.

Apr 2, 20265 min
Comparison

Looker Studio vs Google Analytics 4: When to Use Which

Both tools are free from Google, but they serve different purposes. Here is when Looker Studio is the better choice for e-commerce reporting.

Mar 28, 20265 min
Advanced

Full Funnel Analytics: Combining Shopify + Meta Ads Data

See the complete picture from ad impression to purchase. How to build a cross-platform funnel dashboard using both connectors.

Mar 24, 20267 min